Apple is making significant changes to its App Store in the European Union (EU). These changes come after the EU classified iPadOS as a “gatekeeper platform” under its Digital Markets Act (DMA). As part of Apple’s effort to comply with the DMA, they have extended their core technology fee (CTF) to iPad apps downloaded from the App Store in the EU.
The CTF is an annual fee of €0.50 per user account charged to significant app developers, regardless of whether they use Apple’s payment system or the App Store. This decision by Apple reflects the EU’s goal of creating a more open and fair app ecosystem where developers have greater freedom to distribute their apps.
However, defining a “major app developer” is still unclear, leaving some EU-based developers concerned about potential cost increases. To address this, the DMA offers exemptions for small developers with less than €10 million and those with no revenue, such as students or creators of free apps. These exemptions aim to protect more minor players in the app market and promote a more diverse range of consumer apps.
The changes are set to be implemented later this year, with further details about the “major developer” classification expected to be announced in the coming months. This development highlights the EU’s determination to create a more equitable app market and will undoubtedly significantly impact both developers and users in the region. It will be interesting to see how these changes shape the future of the EU app market.
So, app developers must stay informed and adapt their strategies accordingly. As consumers, we can also expect to see a more diverse selection of apps available to us in the EU. Only time will tell how this move by Apple and the EU will ultimately affect the app market, but one thing is for sure – change is coming. With this new development, we can look forward to a more competitive and fair app market in the EU. Let’s stay tuned for further updates as the changes unfold.
In conclusion, Apple’s decision to extend the CTF to iPad apps in the EU reflects their commitment to comply with the DMA and promote a more open and diverse app ecosystem. While there may be some concerns for more prominent developers, the exemptions for smaller players aim to protect them and encourage a fairer market. We expect to see more details and clarifications on this change in the coming months, so all stakeholders – app developers, consumers, and policymakers – need to stay informed and adapt accordingly. This is an exciting development that will bring about positive changes.
